FOOTBALL MANAGER 2020: SPORTS INTERACTIVE CHALLENGES THE ENTERTAINMENT INDUSTRY BY LOOKING FOR ALTERNATIVE SOLUTIONS TO PLASTIC PACKAGING
September 17, 2019 - Miles Jacobson OBE, Studio Director at Sports Interactive (SI), the London-based video game developer behind the international best-selling series Football Manager, has challenged the entertainment industry - music, film and video games - by deciding to move away from plastic packaging to adopt more sustainable packaging solutions.
SI has revealed that the latest installment of the hit series, Football Manager 2020, will be the first to be distributed in greener packaging:
"Due to the current climate emergency, we have decided that from now on we will distribute our games in the most environmentally friendly way possible," said Jacobson. To this end, we worked with our colleagues from our publisher SEGA to develop a new packaging, replacing the old-fashioned plastic case with a new 100% recycled cardboard backing, printed with vegetable ink and sealed in 100% cellophane. recyclable.
“Of course, this new packaging is more expensive than traditional packaging - around 30% more expensive, in fact - but we believe this is a cost worth paying. I would ask anyone involved in the development, creation or production of plastic packaging in one of the entertainment industries to take a look at the many green options available to them, pay the extra costs and make the conversion.
“In addition, there are other savings: distribution costs and the amount of fuel used would be reduced as the 100% recyclable packaging is lighter than standard packaging. The destruction costs are cheaper as the package can be recycled rather than thrown in landfills. But there is still a small impact on the bottom line, which we believe is a price worth paying to help protect the future of the planet. "
Football Manager 2020 will be packaged in 100% recycled cardboard, will have a manual printed on 100% recycled paper and fully recyclable low density polyethylene (LDPE) cellophane. The only part of the package that won't be easily recyclable will be the DVD itself, but even this can be repackaged by specialist companies (a list of which will be posted on the Football Manager website). The new packaging materials will result in a saving of approximately 55g of plastic for each physical unit produced. Over the entire life cycle of the game, this could result in savings of up to 20 tons of plastic packaging.
More details on the materials used to make this new packaging, including potential suppliers, can be found on the Football Manager website: http://footballmanager.com/news/fm20-packaging