Smartphones for less than $ 400, shipping boom expected in 2020

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Aina Prat Blasi
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in 2020, 73% of smartphone shipments globally it will be represented by devices in the $ 100 to $ 400 price range. This is the forecast of the market research company IDC which expects a decrease of 7.9% in the world value of smartphones (which would fall to 422,4 billion dollars). The downward trend would have intensified due to economic uncertainties.

In particular, the $ 100 to $ 400 mid-range segment dominated global shipments in the second quarter of 2020 with a market share of 60%. Over the same period, the same segment reached 85% in most countries in Asia Pacific, Central and Eastern Europe, Latin America, the Middle East and Africa. In the United States, devices under $ 200 increased their share by 10 points year-on-year to capture 27% of the market.



Credit - IDC

The medium-high segment (from 400 to 600 dollars), on the other hand, gained almost 4 percentage pointsi reaching 11,6% globally, reaching 21% in China. Leading these two segments are Samsung and Huawei-branded smartphones along with other Chinese brands such as Xiaomi, Vivo and OPPO. Without forgetting Apple's entry into the $ 400-600 segment in the second quarter of the year with the iPhone SE 2020 which confirmed the consumer trend towards cheaper devices.

Looking ahead, IDC predicts that the low and medium segments will always remain the most popular. However, in the long run, faster growth is expected in the $ 400-600 price range in conjunction with the growth in sales of 5G smartphones whose average price - according to forecasts - should drop to $ 465 in 2024.



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