PC and Japan go (almost) hand in hand


If Japan is kind of the homeland of sweet childhood memories related to video games (thanks to consoles, of course), over the years Japanese players have increasingly moved away from the concept of home gaming, favoring other platforms such as the mobile one. Now, next to the iOS and Android devices (as well as the Nintendo ones), however, the PC has also joined. As reported by Dr. Serkan Toto, market analyst, the world of computer gaming in Japan has in fact exploded, so much so that it has become three times larger than the console one.



In the study, available in its entirety at this address, Toto analyzes how the PC market has evolved over the last few years, so much so that it becomes about twice as large as in 2018. The data analyzed refer to last year and it is very probable that those of 2022 will be much better than these.

Comparisons with previous years are helpful in giving us a fair measure of how popular PC gaming is in Japan. In 2015, for example, only 11 million gamers identified themselves as PC gamers. Today we are around 16 million. In addition, of this large group, over 4 million Japanese people reported playing on computers alone.

From my site:
"Japan's PC Gaming Market Doubles In Size In 3 Years" https://t.co/Yen85aBMPk

— Dr. McCarthy. Enter Toto / Kantan Games Inc. (@serkantoto) November 6,

There are several factors in this sudden marriage, starting with the very conception of Japanese computer gamers. In reality, the love of hardware has never quite gone away, and the COVID-19 pandemic, together with the impossibility of having a PS5 in a short time (and with increasingly stringent rules to avoid scalpers), hastened this resurgence in popularity after the early 80s. In addition, Japanese players have accepted even more foreign and smaller productions, commonly referred to as "indie". All elements that have led to market growth, after years of immobility and that will probably make this sector grow even more.



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