Working with the web is something truly one of a kind. Usually it starts a little by chance, a little out of curiosity. But it's a short step from a hobby to wanting to become a professional on the Internet.
This is what often happens for the digital marketer, or professionals who have made the web, their site, and digital advertising a real job. Marketing on the web is now the new frontier of sponsorship of goods and services, also because it takes advantage of any digital channel currently in vogue.
The exponential growth of the sector has also required the creation and modeling of highly competent professionals, such as the digital marketer. But what skills do you need to have (or acquire) to be successful in digital marketing?
Where digital marketers start from
Un digital marketer he must focus his attention, his efforts (and even his budget) on the digital world as a whole. Leverage all the channels of a company and all its possible points of contact with potential customers, to increase its reputation and the sales of its goods and services.
It is certainly no coincidence that companies are constantly looking for collaborators with digital marketing skills, precisely to carve out a place of honor on the internet and to develop their online sales strategy.
The digital marketing professional therefore takes care of giving visibility to companies (or professionals) by touching the right buttons, and taking advantage of every tool currently in vogue on the website. For the complex scope of his business, a digital marketer must have trained properly, that is, he must have a good command of the subject, and only do the good of the company that hires him.
A systematic review
There is no specific degree in our academic or university system that allows you to become a digital marketer. But there are gods online web marketing courses ad hoc, designed precisely to give as many notions as possible to the aspiring professional. It could be equally useful and interesting to read, both articles by authoritative professionals on their blogs, and from books and magazines in the sector, to follow the experts on LinkedIn.
In this way you will begin a path of implementation of your knowledge, improving your skills copywriting and learning to create high quality and impactful written content. By taking care of the processing yourself, it will be easier for you to become "someone".
Skills and competences
From what has been said so far, it is clear that to become a Digital Marketing expert, one must devote oneself to an in-depth and meticulous study, in order to understand and acquire all the digital marketing tools and how each of them works to obtain results in a short time and hopefully also lasting.
If you want to become an expert in the sector you have to do the apprenticeship, gain experience to acquire a certain set of skills, ranging from the ability to use the tools of the internet, to that of writing or more generally creating content.
You will need to know how to make SEO analysis as well as you will have to know how to move in the world of social media marketing, and a plus could be the knowledge of programming languages. And finally you will have to know how to build effective, economical and targeted marketing campaigns to target the right customers.
It is not enough to read a few manuals or theoretically learn the abc to be successful.
The rules of digital marketing are tailor-made for each case and for each company, they are built on the basis of digital trends and online experiences, but also in relation to the buyer personas and the funnel of each individual project.
Therefore, although the study, the training courses may be an important requirement, the skills sought in the sector are very different, namely those that are matured in the field, with experience.
Most of the things you learn by observing the experts, interacting with colleagues to follow mainly on their social channels.
Next to the first stages of training, you must not forget the continuous updating, to always keep up with all the latest news. Do not forget also to train yourself trying to buy and study the specific texts of the sector, remembering that in this you can also find various free ebooks released by competent marketers.
Begin to experience
At this point, after studying or training, you need to start making a name for yourself. It would be wise of you to open your own blog: customize the graphic aspects, establish an editorial plan and the channels to be used to promote your content before leaving you will have already structured your first one. digital strategy.
In this regard, try to rely on a platform that is suitable for your needs (whatever they are) and design traffic and conversion strategies. Opening your own blog, your own site, to make yourself known will also allow you to hone your knowledge and your skills in SEO.
You will learn how to have better results on search engines, identifying the keywords that can make you have more traffic and learning to read data through Analytics to improve your performance.
With your own site, you will also have the opportunity to experience its operation with the first campaigns that will be entrusted to you and which you will have to take care of in detail.
Stay constantly updated
Don't forget that digital tools change and mutate at the speed of light. It would therefore be advisable never to give up the habit of staying up to date and reading industry news.
Now the job market needs more and more Digital Marketer. With a little patience, and a lot of perseverance, you will be able to achieve the desired results.
Further Reading:
- How to delete LinkedIn account
- Social Media Manager, who he is, how he becomes one, what he does and the strategies used
- Digital Marketing: what it is and why it is so important
- How to use Microsoft Teams like a pro
- Best fax app for Mac allows you to send fax quickly and easily
