Bike mania breaks out: from May 4th the time spent on two wheels has more than doubled

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Pau Monfort
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With the start of the summer and with the incentives linked to the bicycle bonus, issued by the government following the emergency caused by Covid-19, the children have rediscovered the love for bicycles, whether it is for physical activity or as means to go to work or to run errands. The latest data released by Confindustria ANCMA (National Association of Cycle Motorcycle Accessories) speak for themselves: from the reopening of the shops to today, the sales of traditional and pedal assisted bikes have + 60 % compared to the same period last year, with a increase of 200 thousand pieces sold in May compared to 2019.



THEWorld Health Organization immediately encouraged the use of bicycles as an alternative to public transport, creating a handbook to promote the use of bicycles for city travel. A habit that contributes not only to ensuring correct social distancing, but also to carrying out motor activity, combining business with pleasure.

To confirm this newfound desire to get back on the saddle is an analysis conducted by Virtuoso, app with 150mila download which uses the mechanisms of gamification to allow people to compete in fun physical activity challenges. Specifically, the research carried out by the app collected and aggregated the average sessions of motor activity on two wheels in the last 6 months.

In 6 months the average time of bike sessions tripled

Virtuoso users monitor their sports activity, the number of daily steps, the quality of their sleep and the time dedicated to meditation through the app. The app daily rewards the virtuous behavior of users with useful credits to request discounts, vouchers or Amazon coupons.

Virtuoso has managed to draw one health curve which indicates the behaviors of cyclists, based on the time that children have spent riding their bike from January 2020st XNUMX until June.



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From January 1 to the start of the lockdown period, the average duration of the bike sessions stood at around 25-30 minutes a day. A figure that remains practically unchanged compared to the previous year, in which in the period between January and March the minutes were 33 with peaks of 40 minutes, but without ever reaching an hour of activity.

Starting from 10 March, due to the lockdown, the daily activity has practically disappeared and then returned to rise in early May, up to almost an hour of activity in the cities in correspondence with the reopening of commercial activities, bars and restaurants.

An increase in the use of bicycles, starting from the data at the beginning of the year, quantified at about + 250% and probably linked to the fact that the bike, in the post-lockdown period, is used more as a means of daily travel and no longer only as a device for carrying out sports activities. This therefore contributes to increasing its use and above all the average time of use.

One month after the lockdown: the most virtuous cities

Sports activity on two wheels, after the end of the lockdown, is resumed everywhere in all, with some differences found in different parts of. In fact, it stands out on the podium of the most virtuous cities Bolzano whose inhabitants have reached one average of 82 minutes of daily activity, follows L'Aquila with 66 minutes e Terni with 64 minutes. Among the cities where the bike has not yet become a must have for citizens there are Catanzaro, with 21,5 minutes average activity, Macerata with 21,50 e Sassari with 16,75 minutes.



Staying fit on a bicycle: some scientific evidence 

The bike can be a very valid and ecological means of transport as well as a tool to stay fit. Like all cardio activities, in fact, pedaling regularly (at least 30 minutes a day) helps to keep fit and improve physical fitness. According to the Journal of Applied Physiology, after just two weeks of cycling every other day, the cyclist's ability to burn fat increases by 36%. Another study, this time by researchers at Stanford University's School of Medicine shows that cycling 20-30 minutes a day helps those with insomnia fall asleep in half the time and increases the total duration by about an hour. of sleep.


"With Virtuoso we want to transform physical activity into an engaging game, where users can compete with other members of the community in exciting challenges that see not only health and fitness at stake, but also real prizes that can be achieve by achieving the objectives set by the app. " say the founders of Healthy Virtuoso Andrea Severino, Nicola Tardelli e Lorenzo Asuni.


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