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    Digital Marketing: what it is and why it is so important

    Who I am
    Pau Monfort
    @paumonfort

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    Il Digital marketing it is by definition the set of all (marketing) activities through which social and web channels are used to increase one's commercial network. Only at the end of an intense analysis of the market trend, it is possible to establish its trend and then create valid offers that know how to get straight to the customer's heart.


    Why is digital marketing considered so important and strategic for a company today? We asked the question to those who have been working in this sector for years now, the friends of Agenziafre.com, advertising agency in Rome, and what came out of it.



    Digital Marketing in detail

    The activity of Digital Marketing is inclusive of multiple aspects, including SEO optimization and SEM optimization. Furthermore, specific skills and experiences related to tools such as Google AdWords, email marketing, lead generation and affiliate programs.

    It has now become so important in today's business environment that most companies rely on the experience of a Digital Marketer to be able to increase their sales. Basically we are talking about a service that goes alongside traditional sales strategies, improving their reach.


    In fact, think of the eCommerce who do not have a physical store, and who need to attract online customers in the best way: to ensure that corporate profit grows, we rely on digital marketing.

    The importance of Digital Marketing

    The world of Digital Marketing is growing day by day, it becomes more and more complete, and at the same time more complex to manage, which requires the presence of skilled professionals able to deal with the activities of expanding a commercial network.



    The advent of social media has been a godsend, lifeblood for the marketing sector, as it has improved its reach and management even more. In fact, social platforms are experienced as real communication channels, rather than as mere strategies and are often used for influence marketing. This is because we have come to the deduction that social media is not only synonymous with sociability, but also with communication.


    They don't function as a "strategy”An end in itself, but as the backbone of a sponsorship campaign of high quality. Alongside the use of social platforms, the use of three-dimensionality is also developing.

    The customer is the main pivot and with him his requests. In view of how much 3D technology can meet the needs by integrating the reach of a campaign.

    Think for example of the gaming sector, even if it is now slowly becoming more accessible and usable in all things, just think of the hotels that offer an online 3D visit of their rooms or the new 3D videos implemented by Facebook.


    Do you work in Digital Marketing?

    From what has been said so far, it emerges why Digital Marketing has been able to assume a position of great importance. Changing the interest companies have for Internet, the way in which to reach its customers also changes.

    Those who want to do the website a springboard, they use digital marketing as a good opportunity, which shows itself to be more than efficient and able to bring success to an entrepreneurial reality, be it small or large, budding or already established.



    For this reason, among other things, we are witnessing the training of professionals with a capital P who boast additional skills compared to a classic and "antiquated" advertising. To be able to move digitally, you need to have computer skills, but also marketing skills, to know the basic notions of the most important humanities subjects, but above all to be specialized in communication.

    Thanks to digital marketing, companies have their own presence and importance on the web. They take advantage of industry blogs, forums and communities. They use i social to keep the target customers updated on news. At the same time they keep an eye on the activity of competitors on the market and establish real contacts on the various social networks.

    Those who follow the campaign for their part must carry out individual research and take the opportunity to improve performance every time a cue emerges to be explored or something that is not known.

    With digital marketing you can put into practice the new knowledge acquired but above all network with your colleagues, exchange experiences and share opinions, resources and information. Digital Marketing refers to all those activities of promoting a brand and marketing of products and services through one or more digital channels.


    By integrating your marketing campaigns with digital you will be able to more easily reach a targeted target and you will be able to interact with it at the moment of its maximum reception, regardless of the geographical area in which you are.

    You will be able to track and monitor the actions of your users in real time so as to improve and optimize your marketing strategies day by day. How? A good digital strategy starts with an in-depth study of the public, of what they want and what they need.


    You also need to be able to define yours value proposition, establishing the objectives to be achieved and defining the company priorities. Don't forget to take advantage of all the tools that best suit your needs.

    Further Reading:

    • How to become a professional digital marketer
    • Social Media Manager, who he is, how he becomes one, what he does and the strategies used
    • How to set up an effective web marketing strategy in 5 steps
    • Entertainment, work and finance: the smartphone drives the future
    • The best personalized pens at low cost
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