Reliable Chinese online shopping sites

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Judit Llordés
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The 18 best reliable Chinese sites. Over the past decade, China's e-commerce landscape has grown by leaps and bounds. About 10 years ago, China accounted for less than 1% of the global e-commerce market; today, that share is a whopping 42%. China is such a big player in e-commerce, it now handles more transactions a year than France, Germany, Japan, the UK and the US combined.

This solid e-commerce landscape represents a huge opportunity for foreign brands looking to enter the Chinese market. But such a solid scene also has its difficulties - with hundreds, maybe even thousands of old and new Chinese online stores popping up all the time, where do you start? In this post, we take a closer look at 8 reputable Chinese sites currently dominating the Chinese e-commerce landscape.

Reliable Chinese online shopping sites

1. All Rights Reserved.

AliExpress is practically the best and most well-known shop among Chinese online shopping sites; their fast and secure payment system coupled with good customer support and customer protection policies has earned good names and global recognition for them.

Launched in 2010, AliExpress is made up of small businesses in China and other locations, such as Singapore, offering products to international online shoppers. The e-commerce giant appears to be the most visited online shopping site in Russia, Brazil; was the 10th most important site. AliExpress helps small businesses reach millions of customers around the world.

The sellers on the platform are independent just like eBay's. I've had a really positive personal experience shopping with AliExpress compared to my experience with Amazon, so I can confidently recommend the site.

2. Chinabrands

This is a Chinese wholesale online like AliExpress will provide you a large variety of products at wholesale price and you can add your desired products to your online store with API.

The best part is that you can deliver the goods to anywhere in the world with an integrated quality management system which will ensure that the product is of good quality. Hence, never the possibility of fraud.

Also, promotions, discounts and CB points are some of the specialties of this website which can significantly reduce costs.

There are more than 10.000 verified suppliers registered on the website, along with an addition of 500.000 products listed on reputable Chinese sites, and the new arrivals and authorizations will also be updated on a daily basis.

If you are a seller, Chinabrands has incentives for you too. You can analyze the sales trend to find out the required products. This can make it possible to bridge the gap in the market and achieve higher profits.

Additionally, dropship services can reduce the level of risk, leading to a safer business environment. Likewise, the SEO optimization related to product descriptions is handled by the qualified team, increasing the overall probability of turnout for buyers.

3. Gear Best

GearBest, adorns the reputation of one of the most popular Chinese online shopping sites when reliable Chinese sites are at stake. 

In this online store you can find over 100.000 products such as tablets and laptops, smart mobile phones of various brands, items for the home, garden and personal hygiene, smart and "ordinary" watches, various electronic devices, jewelry but also many, many that.

GearBest is definitely one of the most visited reliable Chinese sites to buy and sell from China. When businesses are looking for sites like AliExpress, Gearbest is what they need to put on the priority 1 list.

4. LightInTheBox

How LightInTheBox is a popular online shopping store from China? Are they a great alternative to shopping on AliExpress?

Suffice it to say that this site has several hundred million registered customers from all over the world. On this site you can find over 60.000 products, classified in over 14 categories.

Whether you are looking for an inexpensive wardrobe, equipment for your home, office or garage, cell phone or computer equipment, electronics, children's toys, you can find almost all of these on this site.

Light in the box also boasts fast shipping, excellent customer service, and very easy site navigation.

5. MiniInTheBox

MiniInTheBox is an AliExpress online shopping alternative that has been selling Chinese products online since 2013 and has nearly 4.500.000 fans on Facebook.

This site is owned by LightInTheBox and stands out as a category specializing in "mini" things like accessories and gadgets. The site is one of the most similar to AliExpress because it offers a really large selection of the most diverse equipment.

Beautiful and simple design, modest colors, but very impressive and easy to navigate, the site has everything a good Chinese products website should have.

On the left, there are standard categories for easy reference and to find what you are looking for (all for Apple devices, Mega sales, all for Samsung phones, cell phone accessories, jewelry, watches, electronics, lamps and lighting, sports and hobbies, office and home equipment, clothing and fashion accessories).

If you are looking for fashion clothes and accessories through MiniInTheBox, you will automatically be redirected to the main LightInTheBox website that specializes in this type of item.

6. Deals Machine

DealsMachine (ex. AHappyDeal) is one of the trusted Chinese online shopping sites, available since 2011. Like AliExpress, the collection of items is very conventional: mobiles and extras, sleazy MP-3/4 players, advanced cameras, finishing parts and hardware for PC, distinctive car gadgets such as DVD players, GPS drivers and others.

The comments on this shop are very mixed. At first glance, most shoppers never face any challenges and get their purchases. Then again, you need to be extremely careful when applying.

You should see which items are added to the request and what the cost is based on the fact that certain situations arose where some items that had been in the basket were issued as a request, however, you never attempted to purchase them totally.

In case you get a look of terrible quality, which is known from time to time due to the way each of the items are tested with the quality check, the store gives you the option to discount or exchange it.


DX with 13 years of online shopping experience in China is one of the good choices for the AliExpress alternative.

Online clothing sales on DealExtreme include “ordinary” clothing such as dresses, shoes, t-shirts, coats and special occasion dresses, and even wedding dresses that cost as little as $ 40. 

Keep in mind that IT and phones are still the top priority of this site and can't be confused if something is missing from the clothing and footwear category. 

It is noteworthy that the choice of sexy underwear is quite large and diverse. The online wardrobe sale on this site is not as popular as the sale of gadgets and phones, but much of the supply is out of stock which means that the demand is relatively high.

The website is also suitable for anyone involved in scenography, shows, night activities, etc. Because DealeXtreme offers a good selection of various lasers, strobes and more. 

It seems that DealeXtreme really wanted to push boundaries when online sales on Chinese online shopping sites were in question, and in its more than extensive offering it included 3d printers and equipment for the same. Impressive, there is nothing.

8. DHgate

DHgate is one of the leading Chinese online sites like AliExpress in China, something like the Chinese version of e-Bay, it also has incredible breadth in its offering. 

You can find anything you want, as well as most of the things you see in sales that come from China at much cheaper prices. The delivery is, of course, a little longer, so it is possible that it will take place and exceed 45 days, but it can also arrive in 15 days. 

The page has been pulled out, I've ordered it many times, so I know for sure. The price is only advantageous when you order more items, so this is a good option for online merchants. All in all, a good site with a good enough deal that you need to look at.

9. TinyDeal

Tinydeal is also one of the best Chinese online shopping sites like AliExpress. We can say that it is very well organized and easy to see. The articles are classified into categories and sub-categories, to facilitate navigation on the site.

On the home page, you can find sections such as new products, things that cost less than $ 5, recommended items or items that are top rated by customers, special offers with discounts, but also things that are available for wholesale if plan to buy more products for further sales.

For all questions, you can also find live chat, so customer service will meet you if you have any further questions about some products or items.

10. Banggood

Banggood is one of the Chinese online shopping sites like AliExpress in China that went live in 2004. They are known for having very low prices and high quality products.

On this site, you can find equipment for Apple products, such as iPhone and MacBook computers, Chinese cell phones, toys, wardrobe, various techniques and more.

Banggood is definitely one of the sites you should visit if you are looking for a specific product and want fast delivery, quality products and customer support.

11. Tmall

Undisputed champion of the Chinese ecommerce landscape, Alibaba-owned Tmall dominates the online retail B2C market, boasting a market share of nearly 60% in Q2018 XNUMX.

In fact, it is the second largest e-commerce site in the world, with over 500 million monthly active users as of February 2018. Selling everything from clothing to electronics, appliances and even cars, Tmall focuses on 'offer authentic and high-quality products, and make considerable efforts to combat counterfeit products, which makes the platform highly trusted by consumers.

This, however, comes at a price for brands, who have to meet strict criteria and pay relatively high fees to appear on the platform.

Also known as Jingdong, has a relatively large slice of the online shopping pie, with a market share of around 25% in Q2018 300 and around XNUMX million monthly active users.

Like Tmall, it also sells products from a wide range of categories, such as fashion, electronics and health, but is constantly looking for a bigger piece of the market share pie, branching out into categories with little or no coverage on Tmall, such as travel, fresh produce and industry. also boasts its own delivery network that covers 99% of the Chinese population, which means customers in rural areas can also enjoy fast and seamless delivery, an important consideration for brands for which rural consumers are a key demographic.

And they show no signs of slowing down - is also working on cutting-edge technologies, such as AI, robotics and drones, in order to further improve the customer experience, which promises to make them more competitive in the months and years to come. .

13. Pinduoduo

Pinduoduo has taken the Chinese e-commerce world by storm, conquering market share and becoming the fastest growing app in the history of China. Unlike Tmall and, which focus on premium products, Pinduoduo caters to bargain hunters looking for a great deal.

Pinduoduo's main point of difference is its “group purchase” or “team purchase” model, in which users invite friends to join a purchasing team in order to reduce the price of a product. The social nature of Pinduoduo encourages the virality of the product: the more people buy a product, the more it is discounted and the more the product is classified, further promoting sales.

This is a great platform for lesser-known brands to spread awareness, as there is less reward for the brand and more for cost competitiveness. It's also worth mentioning that Pinduoduo's demographics largely come from third or lower tier cities, and especially senior citizens, so if your target demographic aligns with this, Pinduoduo could be the platform for you.

14. Suning

Rounding out the top 4 trusted Chinese online shopping sites is Suning, which had a market share of around 7% in Q2018 XNUMX. While Suning's thousands of Chinese physical online stores mainly sell electronics, their store online, such as Tmall and, sells a wide variety of products, including books, beauty and maternity.

This strong offline presence, however, means that the Suning brand is largely associated with electronic appliances in the minds of consumers - so if your brand falls into this category, this is definitely a platform to seriously consider.

15. Vipshop

Also known as Wei Pin Hua, Vipshop is one of the leading online retailers in China, selling products in categories such as fashion, home and beauty at heavily reduced prices for a limited time.

Their focus on premium and popular brands, quality products and good customer service has given them a good reputation among consumers and their membership program, Super VIP, has managed to generate high customer loyalty by offering exclusive offers.

Its focus on luxury brands in recent times, however, could mean that less established brands will find it difficult to gain a foothold on this platform.

16. Little Red Book

Another platform with a strong luxury brand orientation, Little Red Book (or Xiao Hong Shu) promises its users the opportunity to purchase international brands previously banned from Chinese customers. Despite being a newcomer to the e-commerce scene, the site has really taken off in the last year, with over 100 million registered users. (Particularly impressive considering the more established Vipshop has 60 million users.) Kim Kardashian West is also on the platform.

With a strong social media component - users are encouraged to share reviews and tips - Little Red Book could be a great way to increase brand awareness, particularly if you also harness the power of key opinion leaders (KOLs). If you have a high-quality product aimed at women aged 30 and under, consider adding Little Red Book to your marketing strategy.

17. Dangdang

Dangdang is China's answer to Amazon. Like Amazon, it started out as a book retailer before branching out into all kinds of categories, such as beauty and personal care; home and lifestyle; infants, children and maternity; and electronics. That said, it remains the largest book retailer in China and is strongly associated with this category.

According to Dangdang co-founder Penny Yu Yu, "Dangdang caters to upper-middle-range clients with above-average education and larger portfolio sizes and tend to live in the top 20 cities." If that sounds like your demographics and your product is educational or entertainment-inspired, Dangdang might be worth exploring.

18. Yihaodian

If you are in China and you need groceries, but don't feel like going to the supermarket, you will probably turn to Yihaodian, it is one of the reliable Chinese online food shopping sites in China. Here you can find most of the products available in major Chinese supermarkets, such as fresh produce, health care products and home appliances. Yihaodian's clientele tends to be affluent, with imported products like wine enjoying premium billing on its homepage.

If your product falls into categories like food and drink, beauty or health care, Yihaodian is definitely worth a closer look. Recently acquired by JD, it is also likely to benefit from technological developments that will improve supply chain logistics.

As you can see, there are many options when it comes to reliable Chinese online shopping sites in China. But the best place to start your foray into China's e-commerce market is Tmall, thanks to its undisputed supremacy and huge market share.

Further Reading:

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  • How Just Eat works and how to use it
  • 9 Pros and 4 Cons of Buying Online on the Internet
  • Mobile shopping: how to optimize your business
  • Printers on offer: how to recognize the most reliable sites

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